Congratulations, you’ve done most of the hard work, and your ebook is ready to get out into world! But before you hit the ‘publish’ button, one crucial question needs to be answered: How much should you sell the it for?
Pricing your ebook, your creation, is a balancing act. You don’t want to price it too low and make it seem like something cheap, but you also don’t want to overprice it and scare away potential readers. It’s super important to find that sweet spot that will attract the readers you need.
So, where do you start? One crucial factor to consider is the price of similar books from well-established authors in your genre. You don’t want to price your ebook higher than theirs, which may discourage potential readers. But feel free to set a slightly higher price if your book offers unique value or a different perspective.

It’s also important to remember that pricing your ebook is not a one-time decision. You can constantly adjust the price based on the performance of your book. So don’t be afraid to experiment and find the perfect price to help your ebook soar!
In this post, we will explore different strategies and tips for pricing your ebook, so you can make an informed decision and ensure the success of your launch. So, let’s dive in and take the first step toward making your ebook a bestseller!

  1. The first rule of pricing ebooks is to never underprice. Determine the highest price your audience can afford, and then if you find your book isn’t selling, you can always reduce the price. Before you take that step, make sure you are promoting your book like crazy on the Internet and on websites. The price should be aimed at bringing in profits, but you should never forget that price is one of the factors that people use in judging the value of your ebook? before they buy it. So always start with the highest price, and then launch a mega-marketing campaign.


Ebook Pricing Strategy

How to Find the Sweet Spot when pricing your ebook

Determining the price point for ebooks is uniquely difficult because ebooks are a fairly new commodity. Since they are digital, the value of an ebook is as confusing as the understanding of what digital actually is to the average layperson. This means that we must look at ebooks in a different light in order to determine their actual worth in this brave, new cyber world. Let’s look at the difference between a book in print and an ebook.

  • Research the prices of similar ebooks in your genre from well-established authors.
  • Take into consideration the length, value, and quality of your ebook.
  • Look into Experimenting with different price points and monitor the performance of your ebook along the way.
  • Use different pricing strategies to increase the perceived value of your ebook, such as offering a limited-time discount or something like a bundle deal. Works like a charm!
  • Try offering a free version of your ebook to attract more readers and build your audience.
  • Use different pricing strategies for other distribution channels and platforms.
  • Use pricing tiers to offer some different options to your readers.
  • Use a loss leader pricing strategy to attract readers to your other books or services.
  • Ever heard of pricing psychology? You should be doing it! Use pricing psychology tactics, like anchoring, to influence the perceived value of your ebook.
  • Consider pricing your ebook a bit lower if you’re a new author or using it to build your audience.
  • Don’t be afraid to test different pricing strategies and adjust along the way.
  • Take a look at the royalty rate for each distribution channel, and adjust your pricing accordingly.

 A printed book is an object you can hold in your hand, store on your bookshelf, even hand down to the next generation. It is priced on factors such as paper stock, design, and production costs, and marketing.

But the fact that unites ebooks and print books is that they are composed of ideas. It is the ideas in these books that have the ability to change, or possibly transform people’s lives. What do you think an idea is worth when evaluated against the cost of paper and ink?

It is the IDEAS that are valuable! That is how you determine the cost of your ebook.

What should I charge for my ideas?


Research the prices of similar ebooks

Alright, folks, let’s talk about one of the most important aspects of pricing your ebook – researching the prices of similar books in your genre from well-established authors. This step is crucial because it gives you kind of a benchmark for you to work with. It’s not all that cool to price your ebook higher than similar books from established authors. That will most likely discourage your potential readers.

Now, I know some of you might be thinking, “But Mr. Joyner, my ebook is different, it’s unique, and it offers more value than those other books”. And you’re right, your ebook might be different, but you still need to understand the market and what readers are willing to pay for similar books to yours.

How to research 

So, how do you do this research? It’s simple. You can simply go on Amazon or any other online bookstore, search for similar ebooks in your genre, and take note of the prices. Look at the top-selling books, the ones that have been around for a while, and those that have many reviews. These books are likely to be the most successful in terms of sales and pricing, so it’s a good idea to base your pricing on them.

You can also check the prices of print books if you want to make a comparison, but remember that ebooks generally have a lower price point than print books.

Now, don’t just base your pricing on one book, take a look at several books, and take an average. This will give you a better idea of the typical price range for similar ebooks in your genre.

But remember, just because you found a similar book in the same genre, doesn’t mean you have to price your book the same. Your book might be unique and offer more value, in that case, you can charge a slightly higher price.

In conclusion, researching the prices of similar ebooks in your genre from well-established authors is essential in order to price your ebook correctly and make it attractive for potential readers. So, take the time to do your research and price your ebook accordingly. Trust me, it’ll be worth it in the end!


Experimenting with different price points

Now let’s talk about another important aspect of pricing your ebook. And thats experimenting with different price points and monitoring the performance of your ebook along the way.
You don’t want to forget this step because it helps you to find the sweet spot for your ebook and the price point that will give you that edge with your sales.

Even if you’re thinking you don’t want to mess with the price of my ebook, You just want to set it and forget it”. Let me be the first to tell you that is not how it works. Pricing your ebook is not a one-time decision, it’s a continuous process. The market changes, the competition changes, and your book’s performance changes. So, you need to be flexible and adjust your price while watching out for these changes.

How do you even experiment with different price points? It’s simple, change the price of your ebook and monitor its performance. You can use tools like Amazon’s KDP Select to offer your ebook for free for a limited time, or use a discount code to offer a lower price for a limited time. You can also use different pricing strategies for different distribution channels and platforms.

The important thing is to track your sales, reviews, and ratings. Take note of how your ebook performs at different price points and use that information to make informed decisions about your pricing.
And remember, it’s not always about maximizing your profits. Sometimes, it makes sense to price your ebook lower if you’re a new author or if you’re trying to build your audience.

Experimenting with different price points and monitoring the performance of your ebook is essential to finding the sweet spot for your ebook and getting more sales. So, don’t be afraid to experiment and adjust your pricing along the way. Trust me, it’ll be worth it in the end!


There are all different formulas and methods for determining the correct price for your ebook. Let’s begin with honing in on your ultimate goals.

Decide if your goal is to get wide distribution and maximum exposure. This goal is aimed at drawing customers to your business or service, or at establishing the credibility of your reputation. If this is your main goal, you should aim to keep your price on the low side. Some authors have even priced their ebooks at a profit loss to draw a high number of
new customers. The key is to find a price that maximizes your profits and the number of books you sell.

This is an excellent pricing strategy if you are looking to acquire long-term customers. Long-term customers are extremely likely to buy from you again and again ? as long as the first ebook they buy is of exceptional quality and beneficial to the customer.

However, if your book contains valuable? and more importantly NEW information, references, or techniques?  then you should aim to price it on the high end. This is an excellent ebook pricing strategy.

After you figure out your goal, you must figure out what your audience’s need is for your ebook. For example, does your book solve a particular problem? If it does and solves it in a way that hasn’t been written about in one hundred other ebooks, you will be able to achieve high sales at a high price. If your book solves a problem or answers questions in a new and unique way, you should price your book as high as you can go. You will achieve larger profits this way, but bring in fewer customers. Just make sure the question or problem that your book solves is one that is important and relevant to the majority of your market audience. If your ideas are not common knowledge, or you are presenting a brand new technique, you will be able to sell books at a high price. Just be prepared for your competition to undercut you on price as soon as they hear about your book.

Keep in mind that the above pricing strategy is temporary. Eventually, you will cease to sell books at this high price. So figure out in advance how long you plan to offer your ebook at this high price, and when that time is up, change your pricing strategy.

If you want to see large profits over customer draw, aim for an audience that is looking for easy solutions to their problems at a low price. If your book is aimed at solving one particular problem rather than general advice, then you can charge more. Start at the highest price the market will bear to bring in the largest profits, and plan to discount the book a
a number of times throughout the year.

Marketing Strategies

The key that unlocks the sales potential of your ebook is to find a single sentence that becomes your selling handle. This sentence states what question or problem your book answers and the benefits your ebook can provide. Then be sure to use that sentence in every
piece of sales and promotional material, and every time anyone asks you about your ebook.

Besides promoting your books assiduously online, there are several other strategies that can help you sell more books.

One is to give something away for free with your book, such as a valuable bonus item. Or bundle several ebooks under one price, which lowers the price for each ebook if they were sold separately.

An effective technique for figuring out a price is to send out a survey to your current customers. If these customers have already bought an ebook from you, ask for their opinion in terms of price. Do this by creating a sales page for the new book, but don’t include a price on that page. Instead, add a number of links to survey questions that ask pointed questions
to aid you in assigning a price to your ebook.

Another strategy is to test out prices by creating a number of duplicate sales pages with different prices on each page. Make sure your sales copy is exactly the same on every page, and includes your selling-handle sentence. Then figure out for each page the conversion ratio between visitors to your site and sales of your book. This will tell you what your optimum price should be.

Finally Thoughts

Ultimately, if you’ve written a book that solves a problem or presents a new technique, your book will bring in both traffic and profits. So be sure to write that selling-handle sentence that sums up what problem your book solves and what the benefits of your book will be to the customers who purchase it. And then watch your market come to you!