Have you written and published a new book— probably the best book in the world—, but getting no exposure, right? Then it’s time to market it!
Wait, the above sentence might fell hard or made you a little nervous or even cringe? If so, don’t worry; you’re not alone in this race. Hundreds and thousands of people wrote their books, but a small number got them published. According to statistics, only 23% of authors who have completed a manuscript get it published. So, if you have published your book, then take out a moment to appreciate yourself.
But publishing is not the major issue; most authors are knocked out at the marketing stage. Why? Because some call it expensive, while others regard it as ineffective. A few others don’t really know where to kick off. If you are among such persons, don’t worry, there’s nothing to be ashamed of.
Nowadays, marketing is tougher, expensive, and ineffective, especially if you don’t know the exact path to decode your success.
If you are selling your book at infinitesimal prices or even sending them for free but getting no response, then you need to scale up your strategies. Nowadays, online scams are quite common. New authors with very little budget can’t afford to fall into the trap of these scam sites.
However, you can refer to some well-reputed websites, but their fees might be out of range.
You might be wondering which techniques to apply and which to skip. Two authors, two books, and even short writings can never be the same. Likewise, marketing techniques for two different books can never be the same. Before you opt for any method to market your published manuscript, make sure to align it with your writing.
You can never market two books of different genres by the same marketing technique. Even if you did, its effectiveness would be compromised. So, before applying any of these tips, make sure to niche-down your category.
Even every platform has its own standards like you can see tips varying from the need to need. Amazon marketing can’t be called the same as LinkedIn and vice versa. Offline marketing can’t be aligned with the online one.
Additionally, targeting desired and the required audience is mandatory. You can’t sell religious books to medical students in an effective manner. So, before launching your book to whom you are talking. Even if you send free samples of fiction books to non-fiction lovers, they might not even read the free book. In contrast, if you offer the same book to fiction lovers, they would be ready to pay hefty amounts for it.
There’s nothing fancy about it. Just publish your book and hang out with your target audience via podcasts and forums. Once you have known the ifs and buts of your potential readers, marketing will be a piece of cake for you.
There’s nothing difficult in it; the only effort it needs is to come out of your own comfort zone!
Keep Writing, Happy Marketing!