Why writing a book is good for business

Author / Musician - Jackiem Joyner

Writing a book is good for business

If you’re looking for a way to differentiate yourself from the competition, you may want to consider taking your business into new terrain, like writing a book.

A new business is twice as likely to be won by an entrepreneur who has authored and published a book about his or her industry, according to research from Next Century Publishing.

In order for entrepreneurs and small company owners to create their brand, they need to have a fantastic business book to back it up. This is especially true if they are just starting out or have been in business for a long time. Your personal brand will be elevated, your knowledge will be established, and your potential clients’ confidence will be built via the reading of an excellent business book. 

When you write and publish a book, it elevates your status as an author and expert in the eyes of the public. Credibility is being established in the workplace. When you manage a business and write a book that people want to read, you get credibility as a business owner.

How a book can get you lots of attention

How to get back into writing

A book is excellent for attracting attention since it is a multi-purpose marketing product with unique and special skills to generate attention that can be converted into nearly anything else you choose — sales, media, word of mouth, authority. 

Getting attention from writing a book

A book bestows authority, reputation, and knowledge on you.

Many individuals believe that “a book is the new business card.” Contrary to popular belief, everyone carries a business card. You can go to Office Depot to obtain business cards, but you can’t go there to write a book.

“A book is the new college degree,” as I like to remark. Approximately 40 years ago, just approximately 10% of people held a college degree. If you possessed one, it was a significant indicator of credibility and authority. It had significance. However, knowing that today everyone goes to college, it no longer has the same weight.

So, what is a dependable and uncommon indicator of legitimacy and authority these days?

Writing and releasing a book!

A book prepares you to be examined. It’s really simple to slip through the cracks and obtain a college diploma. It’s impossible to bluff your way into creating a decent novel. You either know what you’re talking about or don’t. A book also demonstrates that you can make a commitment and follow through on it. It demonstrates that you are capable of doing tasks that are difficult, prestigious, and need a high level of competence.

Yes, being judged is dangerous, but that’s why you receive so much credit for writing a good book. A book puts you in a position that most people don’t want to be in: being judged, and it typically takes a lot of work. It necessitates that you truly know something and demonstrate your expertise to the rest of the world. People will assume you are foolish if you publish a stupid book. But if it’s good, people will think you’re smart.

Most individuals are unwilling to take that risk, expose themselves to judgment, and demonstrate to the world what they know or don’t know.

If you don’t know what you’re talking about, you can’t just spew gibberish and call it a book and reap the advantages. To achieve credibility and authority, you must produce a good book, and a good book is determined by how fascinating and beneficial other people find it.

My first novel, ‘Zarya’, was unexpected. I never had a dream to be an author, nor did I ever think I’d be writing stories! Touring as a musician and writing songs has always been my passion. But when I got into writing the first pages of Zarya, my imagination opened up in a way I never thought possible!

The ability to create my own characters and create a world from my own head intrigued me.
I’ve since found a passion for writing fiction that I never thought possible. Because of this, I want to give you 9 Reasons You Should Write Your Own Book!

9 Reasons You Should Write Your Own Book!

1. You won’t regret it.

The most incredible feeling in the world is holding a book in your hand that you wrote! You won't regret leaving a legacy of words behind for others to read even if you don't take up writing full time.

2. Share your unique perspective on things.

All of us have a story in us. Whether we know it or not. And we all have a unique perspective of the way we see the world. Be bold and let the world hear your point of view. It just might be what the world needs right now! You have a voice and a story. Don't be afraid to use it!

3. Now is the perfect time to write your own book.

Write about something that inspires you. Write the story you always wanted to read. In the digital age we live in, there couldn't be a better time to write your own book! Let us know what we're missing. Which is your story!

4. The Fresh New Passion You needed!

I never thought I'd become a writer. I always thought music was the only way I could express my imagination. It wasn't until I tried writing my own story that I found a whole new hidden passion! I use to think that writing was for a specific type of person. It turns out I was that type of person. And maybe you are, too!

5. Writing relieves stress

Perhaps you want to scream. Maybe you want to yell. Or you might want to get all that raw emotion out of your head. Expressing yourself on paper or with writing is an excellent stress reliever! You don't have to worry about being interrupted, and you can say (write) everything you need to get it off your chess. Plus, writing takes your mind out of the constant reality you see every day.

6. Write to get better

You might already be a writer. If so, that's great! The more you write, the better writer you become. So put some words on paper for fun or write to polish up your style. Nothing teaches you how to write better than sitting down to write! Make a plan to write at least a few times a week. You'll be surprised at your potential. And how much writing you get done!

7. Create another source of income

I'm not going to tell you that you'll get rich writing books. But there are more than enough people that want to hear what you've got to say.

People that will buy your book! In fact, print book sales are up 18 percent in 2021, and adult fiction books jumped 31 percent! More people are reading and buying books than ever before.

I was amazed at the number of books I sold in the first week of becoming an author.
And people are still downloading my kindle ebooks all the time. You can create a constant stream of income if you’re serious about being a writer.
So give it a shot!

8. Something to look back on

After your book has been print and sent out to the world, you have officially created a legacy!

You’ve created something you’ll always be able to look back on. Something to make you proud.

Even though I’ve written hundreds of songs and had my music played all over the world, holding a book that I wrote is still to this day one of my proudest moments.

So write to leave a legacy. Write to be proud!

9. Boost your credibility by writing a book

Writing a book is the best business card you can have! It shows discipline, creativity, and knowledge.

Check out what Brian Tracy said from the Brian Tracy blog:

“From a business perspective, writing a book is the fastest way to gain credibility, establish yourself as an expert in your field, and build a professional reputation. It can also be used as a promotional item and marketing tool for your business.

Think about it: What sort of impression do you get when you meet someone who has become a published author?

Without even knowing them, you might assume that if they were able to write an entire book and get it published, they must be an expert.”

Author, Contributor – Jackiem Joyner

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